01
01

Market with more impact by unlocking the full potential of the channel

Do you need some insight into growing
your business through the channel?

Winning CRN’s Best Channel Marketing Agency category twice
in the last four years, we’re recognised as the UK’s leading
channel marketing agency.

Fresh ideas. Proven approaches. Bucket loads of relevant
channel marketing experience. We’ll help you market with
more impact by unlocking the full potential of the channel.


FIND OUT HOW WE CAN HELP YOU IMPROVE YOUR B2B TECHNOLOGY MARKETING

020 3693 1211

FREE BEST PRACTICE GUIDE
THE SECRETS TO SUCCESSFUL THROUGH-CHANNEL MARKETING
Contact Us
FREE BEST PRACTICE GUIDE
THE SECRETS TO SUCCESSFUL THROUGH-CHANNEL MARKETING
Contact Us
02
02

Taking your
channel marketing
to the next level

Are you having difficulty knowing how to
engage channel partners in your marketing
programmes?

Steering your channel marketing programmes into the fast
lane, we’ve got an impressive track record of driving excellent
results for technology vendors and service providers. And
we’ve done it for some pretty successful brands. We’ll help
you recruit the right channel partners, engage their teams,
enable them to build pipeline and equip them to close sales.

03
03

This is how we help

Strategy & propositions

Working closely with you, we’ll:

  • Identify and prioritise your market opportunities
  • Understand your target customers’ needs, drivers, attitudes and behaviours
  • Build compelling propositions that reflect your key strengths and differentiators
  • Develop messaging frameworks that enable you to clearly articulate your value

Routes to market

We enable you to:

  • More effectively understand the changing channel landscape and its impact on your go-to-market strategy
  • Create the right routes-to-market model for successfully addressing your target segments
  • Design a partner programme that reflects today’s channel needs
  • Attract the right partners to accelerate your growth

Demand generation

We:

  • Build integrated, through-channel campaigns that deliver results
  • Develop compelling content that engages your target audience
  • Provide the flexible support that enables your channel partners to deliver
  • Reduce your dependence on in-house skills and resources

Channel engagement

We:

  • Build joint propositions and go-to market plans with your key partners
  • Successfully onboard partners to shorten the time-to-revenue
  • Implement effective programmes that motivate and engage partner teams
  • Create complete enablement toolkits that help your partners drive results

04
04

The stats stack up



INCREASE IN PARTNERS FROM PARTNER PROGRAMME CREATION

IMAGING CHANNEL
CAMPAIGN



£1m pipeline in 2 months
and click through rate >10%

through-channel
campaigns



£1.25M pipeline

Demand Generation
campaign

05
05

What they’re saying about us

  • OneGTM have been an essential component of this process, managing it from the outset. This is a big undertaking, involving keeping senior stakeholders from both Equinix and the partner on schedule and ensuring pertinent points are captured. The partner proposition summary documents, created by OneGTM, succinctly capture how we create value with each partner, and have helped us communicate more effectively both internally and externally. The work and output of OneGTM has been first class throughout.
    ----------
    Simon Downham,
    Channel Marketing Manager,
    Equinix
  • OneGTM did a great job in helping us define our joint value proposition and go-to-market approach, and then building the tools that our channels need to generate pipeline. The fact that they were able to provide end-to-end support from planning through to delivery helped to ensure a successful outcome and reduced the demands on internal resources.
    ----------
    Penta Stanley,
    EMEA Partner Marketing Lead,
    Symantec
  • OneGTM provided excellent support with both the planning and the execution of the campaign. Their initial analysis was valuable in helping us define the right campaign strategy, and then they did a great job in building out the full campaign plan and creating a range of high-quality assets. It’s definitely helped us raise our profile in the commercial sector. The fact OneGTM were able to provide end-to-end support and project manage the delivery also made it much easier for us to manage.
    ----------
    Cath Hackett,
    VP Marketing and Partners,
    Becrypt

FIND OUT HOW WE CAN HELP YOU IMPROVE YOUR B2B TECHNOLOGY MARKETING

020 3693 1211

FREE BEST PRACTICE GUIDE
THE SECRETS TO SUCCESSFUL THROUGH-CHANNEL MARKETING
Contact Us
FREE BEST PRACTICE GUIDE
THE SECRETS TO SUCCESSFUL THROUGH-CHANNEL MARKETING
Contact Us
06
06

The complete
go-to-market enabler

With our unique combination of strategic consulting expertise, deep industry experience, creative marketing talent and robust project management, we deliver integrated go-to-market programmes that are better aligned, more effective and more successful.

07
07

Why not
get in touch

find out how we can help you
improve your channel marketing

020 3693 1211

Contact Us

Find us:

1A Beadon Rd, London W6 0EA Call us: 020 3693 1211

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