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Get more of an edge with a sharper go-to-market approach

If you’re a technology vendor or service provider
looking to give your marketing programmes a boost,
you’ve landed exactly where you need to be.

We’re the award-winning, specialist technology
marketing agency with a track record of improving our clients’ results.

Fresh ideas. Proven approaches. Bucket loads of relevant
channel marketing experience. We’ll give your marketing more of an edge
with a sharper go-to-market approach.

FIND OUT HOW WE CAN HELP YOU IMPROVE YOUR B2B TECHNOLOGY MARKETING

020 3693 1211

GET IN TOUCH
Find out more about Award-winning b2b technology marketing.
Contact Us
GET IN TOUCH
Find out more about Award-winning b2b technology marketing.
Contact Us
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Getting and staying ahead of the pack

Technology continues to transform our world.
Buying behaviours are changing. Marketing techniques are rapidly evolving.
Routes-to-market are in a state of flux. It all makes keeping ahead of the crowd a real challenge.

We created OneGTM because success in today’s technology
market requires a smarter go-to-market approach. An approach
where every element of the go-to-market mix is fully aligned.
Where channels are properly engaged and enabled.
And where insight is combined with creativity to produce
compelling propositions and campaigns.

  • B2B Technology Marketing Agency London OneGTM - Symantec logo PNG reverse
  • B2B Technology Marketing Agency London OneGTM - Equinix logo reversed
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  • B2B Technology Marketing Agency London OneGTM - Gamma logo reversed png
  • B2B Technology Marketing Agency London OneGTM - broadsoft logo reversed png
  • B2B Technology Marketing Agency London OneGTM - Centrica logo
  • B2B Technology Marketing Agency London OneGTM - NFON logo
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This is how we help

Strategy & propositions

Working closely with you, we’ll:

  • Identify and prioritise your market opportunities
  • Understand your target customers’ needs, drivers, attitudes and behaviours
  • Build compelling propositions that reflect your key strengths and differentiators
  • Develop messaging frameworks that enable you to clearly articulate your value

Routes to market

We enable you to:

  • Understand the changing
    channel landscape and its
    impact on your go-to-market
    strategy
  • Create the right routes-to-
    market model for successfully
    addressing your target segments
  • Design a partner programme
    which reflects today’s channel
    needs
  • Attract the right partners
    to accelerate your growth

Demand generation

We:

  • Build integrated, through-channel campaigns that deliver results
  • Develop compelling content that engages your target audience
  • Provide the flexible support that enables your channel partners to deliver
  • Reduce your dependence on in-house skills and resources

Channel engagement

We:

  • Build joint propositions and go-to market plans with your key partners
  • Successfully onboard partners to shorten the time-to-revenue
  • Implement effective programmes that motivate and engage partner teams
  • Create complete enablement toolkits that help your partners drive results

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The stats stack up


B2B Technology Marketing Agency London OneGTM - 34% icon

INCREASE IN PARTNERS FROM PARTNER PROGRAMME CREATION

IMAGING CHANNEL
CAMPAIGN


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£1m pipeline in 2 months
and click through rate >10%

through-channel
campaigns


B2B Technology Marketing Agency London OneGTM - £1.25m icon

£1.25M pipeline

Demand Generation
campaign

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What they’re saying about us

  • OneGTM have been an essential component of this process, managing it from the outset. This is a big undertaking, involving keeping senior stakeholders from both Equinix and the partner on schedule and ensuring pertinent points are captured. The partner proposition summary documents, created by OneGTM, succinctly capture how we create value with each partner, and have helped us communicate more effectively both internally and externally. The work and output of OneGTM has been first class throughout.
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    Simon Downham,
    Channel Marketing Manager,
    Equinix
  • OneGTM did a great job in helping us define our joint value proposition and go-to-market approach, and then building the tools that our channels need to generate pipeline. The fact that they were able to provide end-to-end support from planning through to delivery helped to ensure a successful outcome and reduced the demands on internal resources.
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    Penta Stanley,
    EMEA Partner Marketing Lead,
    Symantec
  • OneGTM provided excellent support with both the planning and the execution of the campaign. Their initial analysis was valuable in helping us define the right campaign strategy, and then they did a great job in building out the full campaign plan and creating a range of high-quality assets. It’s definitely helped us raise our profile in the commercial sector. The fact OneGTM were able to provide end-to-end support and project manage the delivery also made it much easier for us to manage.
    ----------
    Cath Hackett,
    VP Marketing and Partners,
    Becrypt

FIND OUT HOW WE CAN HELP YOU IMPROVE YOUR B2B TECHNOLOGY MARKETING

020 3693 1211

GET IN TOUCH
Find out more about Award-winning b2b technology marketing.
Contact Us
GET IN TOUCH
Find out more about Award-winning b2b technology marketing.
Contact Us
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The complete go-to-market enabler

STRATEGIC PLANNING

INDUSTRY EXPERIENCE

PROJECT DELIVERY

CREATIVE EXECUTION

END-TO-END GO-TO-MARKET SUPPORT
  • BETTER ALIGNED
  • HIGHLY EFFECTIVE
  • MORE SUCCESSFUL

With our unique combination of strategic consulting expertise, deep industry experience, creative marketing talent and robust project management, we deliver integrated go-to-market programmes that are better aligned, more effective and more successful.

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Why not get in touch

find out how we can help you
improve your channel marketing

020 3693 1211

Contact Us

Find us:

1A Beadon Rd, London W6 0EA Call us: 020 3693 1211 [contact-form-7 404 "Not Found"]